The National Equality Standard is a ground-breaking initiative developed for business, by business, which sets clear equality, diversity and inclusion (EDI) criteria against which companies will be assessed.

Until now, there has been no industry recognised national standard for EDI in the UK, leading to a lack of clarity and inconsistency in the approach from industry. The National Equality Standard (NES) is a business led initiative designed to address this gap.

NES has been developed and sponsored by Ernst & Young in partnership with several UK and global companies: BHP Billiton, Bright Ideas Trust, BT Group, Cisco, EDF Energy, Green Park, Lawn Tennis Association, Microsoft UK, MSD, National Grid, Nestlé, Pearn Kandola, Pearson, Sainsbury’s, The Royal Bank of Scotland, Vodafone and WPP. It is supported by the Equality & Human Rights Commission and the CBI. The collective ambition is that NES will become the accepted standard for diversity and inclusiveness for business across the UK.

The new National Equality Standard identity has been designed to the concept of ‘signing up’ to equality in the workplace – an action-orientated campaign that embraced diversity and inclusivity. The identity is a simple but powerful symbol that acts as both a campaigning device for companies starting the process of accreditation, and a stamp of approval for those businesses who have achieved the standard.

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Addison were asked to develop an identity which both represents and appeals to the diverse membership of individuals and organisations committed to the initiative. It also needed to characterise collaboration and authority, as NCUB is the primary organisation that brings together universities and business in the UK. The logo symbolises ‘close collaboration’, with abstracted NCUB letter forms coming together to create a strong, dynamic symbol. Where the colours all overlap, this represents the centre – the hub where it all happens.

Here’s what David Docherty, Chief Executive of CIHE, said:
“We gave Addison a tough brief, to create something authoritative to represent our serious ambitions, but accessible to reach out to non-specialist audiences. They came up with an identity that fit our brand values perfectly.”

Please see the NCUB website for more information.

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The Creating Chances Report, designed and produced by Addison, celebrates this work and gives it a platform to shine. Readership is a wide variety of stakeholders from an engaged general public to policy makers and corporate partners.

This year, the Premier League also launched an app which provides readers with a quick but comprehensive overview of initiatives and partnerships. Each month has top line statistics, photo slideshows, endorsements from famous names and videos, which highlight the work that helped 541,750 individuals in 2012.

Check out the full report, quick read and iPad version here.

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