BASF is shortlisted for the International German PR Prize 2012
BASF “We create chemistry” strategy is shortlisted for the International German PR Prize 2012 Integrated Strategic Communications category. BASF updated it corporate strategy in November 2011, in order to strengthen its position as the world’s leading chemical company. The strategy is entitled ‘We create chemistry for a sustainable future’ and defines ambitious goals for the future. More than 111,000 employees received an information pack, which was translated into 19 languages. External target groups were informed at a press conference and an Investor Day.
About the awards
The International German PR Award is the highest and most prestigious award in the PR industry in Germany. The tender is carried out in collaboration with the Swiss Public Relations Association (SPRV), the Austrian Public Relations Association (PRVA) and the Society of Public Relations Agencies (GPRA).