Creating Chemistry.

Our relationship

Addison provides a broader range of services for BASF than for any other client, services that all revolve around the delivery of the company’s core strategic positioning, ‘we create chemistry for a sustainable future.’ This positioning of chemistry as a key enabler and BASF as a major player in one of the most important industries of the future remains the focus of our ongoing strategic and creative efforts.

Projects

Redesign and relaunch of the ‘Chemistry in Daily Life’ website; consultancy, design and implementation services for launch of ‘we create chemistry’ strategy; design and editorial services for ‘Creating Chemistry’ magazine; development of new visual style and guidelines for BASF; design services for Annual Report and other reporting documents; change management communication and rollout for new positioning for Nutrition & Health division.