Designing an Annual Report which epitomises the company’s core idea.
Our relationship
For eight years we have helped M&C Saatchi, the global advertising agency network, produce Annual Reports which epitomise the company’s core idea 'Brutal Simplicity of Thought', which is based on the thinking: 'It is easier to complicate than to simplify. Simple messages enter the brain quicker and stay longer. Brutal Simplicity of Thought is therefore a painful necessity.'
