Using the brand to enhance corporate messages.
Our relationship
Standard Chartered Bank’s strategic intent is to be the world's foremost international bank and ranks among the top 25 companies in the FTSE 100 by market capitalisation. Our work on the Annual and Sustainability Reports reflect not only their international presence, but the cultural diversity of their markets.
In particular, the online design successfully uses the company’s distinctive corporate identity to make the site visually striking, and the video of the Chairman and CEO bolsters the sense of a confident and capable management team. This year, their Annual Report was also named Best FTSE 100 annual report at the ICSA Hermes Transparency in Corporate Governance Awards.
Projects
Annual Report in print and online and Sustainability Review online.