The WPP Annual Report stands out from the crowd in its presentation and content. The reports have historically drawn visual inspiration from markets important to WPP’s companies and clients and each year, a different illustrator is selected.
A short animation and video from Martin Sorrell welcomes users to the online report and a clear and distinct hierarchy is adopted to ease navigation. The Fast Read is one example of the efforts we make to simplify the relatively complex content. The site is also mobile and iPad compatible and offers some useful interactive functionality for users – including an MP3 download of Jeremy Bullmore’s thought pieces, a print basket, PDF downloads and the ability to share on social media networks.
For the first time this year we have also created an Annual Report App to complete the offering and to appeal to a wider audience. Addison is very proud to have won over 20 awards in last five years for WPP’s Annual Report in both print and online.