Annual Report 2010

The WPP Annual Report stands out from the crowd in its presentation and content. Each year, a different illustrator is selected and a short Flash animation and video welcomes users to the online report.  A clear and distinct hierarchy is adopted to ease navigation and the ‘Fast Read’ is one example of the efforts we make to simplify the relatively complex content.

The site is also mobile and iPad compatible and offers some useful interactive functionality for users – including an MP3 download of Jeremy Bullmore’s thought pieces, a print basket, PDF downloads and the ability to share on social media networks. WPP and Addison are very proud to have won over 20 awards in last five years for WPP’s Annual Report in both print and online.